EquiLife Consumer Health Data Privacy Policy

Last Updated and Effective Date: April 1, 2024

EquiLife, Inc. (“we,” “us,” “our”) is committed to respecting your privacy. Our main website Privacy Policy describes how we handle your personal information generally. This supplemental Consumer Health Data Privacy Policy explains our practices in relation to “Consumer Health Data” for residents of U.S. states that have an applicable Consumer Health Data law, such as under the Washington My Health My Data Act.

The definition of “Consumer Health Data” is dependent on the applicable definition in your jurisdiction but generally refers to personal information that is linked or reasonably linkable to a consumer and that identifies the consumer’s past, present or future physical or mental status.

Please also see our Full Disclaimer. As described therein, EquiLife discusses therapies and products that may have benefits but which are not offered to diagnose or prescribe for medical or psychological conditions, nor that claim to prevent, treat, mitigate or cure such conditions, nor to make recommendations for treatment of disease or to provide diagnosis, care, treatment or rehabilitation of individuals, nor apply medical, mental health or human development principles. The material provided and taught by EquiLife is educational and informational in nature only, and does not constitute medical or psychological practice, advice, opinion, diagnosis, treatment or guarantee.

1. Categories of Consumer Health Data We Collect

In order to provide the products, services or features we offer, we collect and process information about you, including information that could be considered Consumer Health Data. The information we collect depends on how you interact with us and use our Services, as described further in the “Information We Collect About You and How We Collect It” section of our Privacy Policy.

We may collect the following categories of Consumer Health Data:

  • Individual Health Conditions, Treatments and Diseases or Diagnosis. Information about your health history, symptoms and/or treatment, such as information about your goals in relation to losing weight, increasing energy, rebalancing hormones, eliminating brain fog, the aging process digestive issues, allergies and intolerances, or the purpose for which you have purchased or used a product, dietary supplement or lab kit.
  • Bodily Function, Vital Signs, Symptoms, or Measurements. Information about the operations of the systems of your body, such as digestion, metabolism, immune support, mood, sleep levels, mineral composition, height, or weight.
  • Health-Related Surgeries or procedures, or Use or Purchase of Prescribed Medication. Information you share about any procedures that you have had or medications you take that may be relevant to potential health supplements or the development of tailored wellness plans.
  • Reproductive and Sexual Health Information. Information about your reproductive system or sexual well-being, such as information about your use of prenatal vitamins, hormones, pregnancy status.
  • Any inferences of the above categories of health data derived or extrapolated from non-health information.

2. Sources From Which We Collect Consumer Health Data

We collect Consumer Health Data from the following sources:

  • From you, such as when you request certain health-related products such as dietary supplements or lab kits, join certain brand marketing email lists, or participate in a health coaching call or creation of a wellness plan.
  • From your interactions with us, such as when you use browse our website for brands related to health or use our Ayubowan mobile application.
  • From third-party sources, such as if you optionally choose to connect and transfer over information from third-party services, such as Google Fit or Apple Health, to on of our mobile applications.

3. Purpose for Collecting and Using Consumer Health Data

We use Consumer Health Data for the purposes outlined in our Privacy Policy under “How We Use Your Information,” such as to provide you the products and services that you request or purchase in connection with our Services, including purchasing supplements, requesting at-home labs, processing lab results or storing them within our Services for you to access, fulfilling health coaching requests, identifying wellness issues that can be addressed by our current offerings, and for internal research purposes. If you are working with one of our wellness coaches, for instance, your information may be used to create a meal plan or wellness plan that includes recommendations regarding supplements, exercise, meditation and related functions.

We may also aggregate or deidentify any personal information that we collect in connection with our Services, such that the information is no longer personally identifiable or attributable to you. We may use such aggregated or de-identified information for our own legitimate business purposes without restriction.

4. How We Share Consumer Health Data

We share Consumer Health Data as outlined in our Privacy Policy under “Sharing and Disclosure of Personal Information,” including with our service providers who facilitate our provision of goods and Services (e.g., hosting storage of your data, processing the results of your in-home lab tests, payment processors, EquiLife Health Coaches and Certified Health Coaches, and order fulfillment providers), as part of corporate transactions, as required by law and to protect lawful interests, and otherwise with your consent.

5. Your Privacy Rights

Depending on your state of residence, you may exercise the following rights with respect to your Consumer Health Data:

  • Access to your Consumer Health Data. You may request confirmation as to whether we are collecting, sharing, or selling your Consumer Health Data and you may request access to such data including a list of all third parties and affiliates with whom we have shared or sold the Consumer Health Data, if any.
  • Deletion of your Consumer Health Data. You may request that we delete your Consumer Health Data
  • Withdraw Consent. Where we are collecting and sharing your Consumer Health Data based on your consent, you have the right to withdraw such consent.

You may exercise your applicable privacy rights by (i) by visiting our Privacy Center and submitting an electronic request or (ii) by sending your request via mail to the address provided in the Contact Us section below.. Please note that to protect your information we must be able to verify your identity before we can process your request to exercise any of the foregoing privacy rights. In some cases, we may limit or deny your request if the law permits or requires us to do so, or if we are unable to adequately verify your identity. If you wish to appeal such a determination, please contact support@equi.life.

If we deny your request, you may appeal that denial by contacting us at support@equi.life with the subject line “Appeal” and describing the nature of your request, and the reason for requesting an appellate review.

6. Material Changes to This Consumer Health Data Privacy Policy

We may update this Consumer Health Data Privacy Policy from time to time to reflect changes in the law or as we update or expand our Services. When we make a change, we will provide you with notice of such updates as required by applicable law, and will revise the “Last Updated” date at the top of this Policy. All changes will be effective as of the “Last Updated” date. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services. If you have any questions about this Privacy Policy, please reach out to us anytime at support@equi.life or as described within the “Contact Us” section below.

7. Contact Us

If you have any questions or concerns about this Policy, or would like to exercise a right set forth herein, please contact us as follows:

Email: support@equi.life

Mail: EquiLife, Inc
ATTN: Privacy Team
55 West Street, Suite 201
Walpole, MA 02081, USA